Three experts discuss tobacco marketing and how the industry has for decades tried to hook women as smokers.

Margaretha Haglund of the Swedish think tank Tobacco Facts details the history of aggressive advertising and marketing that started in the U.S. and spread to other countries. Showcasing ads aimed directly at women – including one portraying a young mother holding her baby – Haglund details how the same dynamics that spurred marketing to women in the U.S. are at play in other nations, where women remain an untapped market. Natalia Toropova and Elena Terskih talk specifically about tobacco marketing in Russia.