Jessica Boothe is Consumer Tech Association’s Director of Market Research. Jessica has 20 years of experience in the consumer insights industry serving as an analyst, program manager, and thought leader. She is working on her tenth year of tenure at the Consumer Technology Association. Prior to CTA, Jessica worked at Hilton Worldwide, supporting many loyalty, marketing, and technology initiatives. Most recently, she worked at Dynata, leading a team of researchers running research projects for Fortune 500 companies. Jessica graduated with a BA in Marketing from Radford University and currently resides in Northern Virginia in Arlington.