MSNBC.com is leading an information revolution that engages people in their world through a truly interactive experience, combining traditional media with new technology. Launched as a joint venture between Microsoft and NBC News in July of 1996, MSNBC's news organization includes award-winning reporters and editors as well as a multidisciplinary team of interactive and multimedia producers. As a leader in breaking news and original journalism on the Internet, MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, NBC Sports, MSN, and Newsweek. Rated #1 by Nielsen NetRatings, MSNBC.com reaches more people than any daily newspaper in the country, on busy news days reaching an audience often greater than 4 million users. Michael Silberman is Managing Editor, East Coast, for the news organization.