Sara M. Lomax is the President and CEO of WURD Radio, LLC, Pennsylvania’s only African-American-owned talk radio station. She is credited with transforming WURD Radio from a legacy talk radio station to a multimedia communications company providing cutting-edge, original programming on air, online, and through community events. In 2017, Sara led the expansion of 900AM-WURD to the FM dial, now simulcasting on both 900AM and 96.1FM. In 2018, Sara spearheaded the launch of an environmental justice journalism platform called ecoWURD.com, And in 2019 she launched an initiative called Lively-HOOD focused on jobs, career readiness, and entrepreneurship to address the persistent wealth gap in the Black community.

In 2021, she co-founded URL Media, a network of Black and Brown-owned and led media organizations that share content, distribution, and revenues to increase their long-term sustainability. Prior to her work with WURD and URL, in 1992 Sara co-founded HealthQuest: Total Wellness for Body, Mind & Spirit, a trailblazing African-American consumer health magazine that grew from a quarterly publication to a bi-monthly with a national circulation of over 500,000.

A graduate of the University of Pennsylvania and Columbia University Graduate School of Journalism, Sara has completed the Media Transformation Challenge at Harvard Kennedy School and in June completed the John S. Knight Journalism Fellowship at Stanford University. Sara has received numerous awards and served on a variety of boards including the Kimmel Cultural Campus, the Pennsylvania Academy of the Fine Arts, and Arcadia University. An avid yoga and meditation practitioner, Sara is also co-founder of Philadelphia’s People of Color meditation group. She is the proud mother of three sons, Langston, Elija,h and Julian.