Villagevoice.com was started in the spring of 1996, when The Village Voice launched its Web site. At the time, the site was updated weekly and offered only a handful of features, entertainment listings, and a smattering of classified ads. Almost immediately it gained word-of-mouth popularity for posting apartment listings a few hours before the paper hit the streets. By 1997, classified ads were being updated daily, and in 1998 the full editorial contents of the weekly paper went online. In 2000 the edit and new media departments joined efforts, with the goal of making an editorially vibrant site that posted columns, features, and reviews throughout the week. This was done with no added resources, just a new focus. The site's emphasis on editorial content has resonated with readers throughout the country, translating into a rapid gain in national audience and making it a daily go-to source for news and analysis.